Trailhead · Phoenix, Arizona

Scott Ferreira

Dad. Husband. Builder. Neighbor. Trail blazer.

Multiple exits. Director of Technology at Polyient. Managing Partner at cmdR Studios. I build companies and the systems with a focus on AI and Web3.

Scott Ferreira

The Route

8 waypoints19 waypoints · side trails on

Newest at the top. Each waypoint is a company, a role or, a turn in the trail.

  1. You are here · 2026

  2. WP 19 · Sep 2024 to presentSide trail

    Willo Neighborhood Association (opens in a new tab)

    Treasurer

    Keeping the books for one of Phoenix’s most active historic districts.

  3. WP 18 · Feb 2019 to Dec 2022Side trail

    Hiro (opens in a new tab)

    Founder & CEO

    Emoji domains for brands and individuals who want to own an emoji as their address.

  4. WP 08 · Jan 2019 to presentWP 17 · Jan 2019 to present

    Polyient (opens in a new tab)

    Director of Technology

    Founders helping founders take blockchain and AI ventures from idea to launch.

  5. WP 16 · Jan 2019 to presentSide trail

    Step3

    Director of Technology

    Web3 rewards tools that help creators, marketers, and brands grow and engage their communities.

  6. WP 15 · May 2017 to Dec 2021Side trail

    One Month (opens in a new tab)

    Student Happiness

    Helped teach the One Month Ruby and Ruby on Rails courses, guiding beginners and returning developers alike.

  7. WP 07 · Apr 2017 to Jun 2019WP 14 · Apr 2017 to Jun 2019

    Sourcely (opens in a new tab)

    CTO

    Parts, buyback, refurbishment, and marketing for the secondary mobile device market.

  8. WP 13 · Jan 2016 to Jun 2019Side trail

    ROVR (opens in a new tab)

    CTO & Co-Founder

    A dating and friendship app with separate Casual, Serious, and Friends sections, later extended into white-label social networks for brands.

  9. WP 06 · Jul 2015 to Oct 2016WP 12 · Jul 2015 to Oct 2016Exit · WorkJam

    Forge (opens in a new tab)

    CTO & Co-Founder

    A shared marketplace matching pre-screened hourly talent with open shifts. Acquired by WorkJam in February 2020.

  10. WP 05 · Jun 2014 to presentWP 11 · Jun 2014 to present

    cmdR Studios (opens in a new tab)

    Managing Partner

    Technology partner that pairs industry-focused teams with custom-built solutions.

  11. WP 10 · Feb 2014 to Aug 2015Side trail

    AdMoar

    CTO & Co-Founder

    Started as a marketplace for outdoor ad space, pivoted into YouTuber product placement, and led to Forge.

  12. WP 04 · Jul 2013 to Nov 2015WP 09 · Jul 2013 to Nov 2015Exit · Alt-Terrain

    FreeBike Project (opens in a new tab)

    CEO & Investor

    Free bikes for college students, paid for by brands that wanted to reach them. 22 schools, 500 bikes and 20+ sponsors in the first year.

  13. WP 03 · 2013WP 08 · 2013

    Reputation.com (opens in a new tab)

    Product Manager

    Led the MySocialCloud integration post-acquisition and helped build the Data Vault, the data layer behind Reputation.com’s services.

  14. WP 07 · Jan 2012 to Dec 2014Side trail

    YEC (opens in a new tab)

    Member

    Two years on an invite-only council of founders trading candid counsel with peers at the same stage.

  15. WP 02 · May 2011 to Feb 2013WP 06 · May 2011 to Feb 2013Exit · Reputation.com

    MySocialCloud (opens in a new tab)

    Founder

    Single sign-on for people juggling dozens of logins. Raised $1.5M from Sir Richard Branson, Jerry Murdock and Alex Welch. Acquired February 2013.

  16. WP 05 · Jun 2010 to presentSide trail

    Kickstarter (opens in a new tab)

    Backer & Advisor

    Backed 150+ projects and advised founders on crowdfunding campaigns.

  17. WP 04 · May 2009 to Aug 2009Side trail

    Bank of America (opens in a new tab)

    Global Leader Intern

    Community outreach with Boys & Girls Clubs, plus two weeks in Washington, DC with other student leaders.

  18. WP 03 · Nov 2007 to May 2010Side trail

    JomSocial (opens in a new tab)

    Developer

    Community software for Joomla! that went on to power 160,000+ online communities.

  19. WP 02 · Jan 2006 to May 2009Side trail

    Xavier College Prep (opens in a new tab)

    General Assistant

    Built sets, ran video, and led crews across about 20 productions.

  20. WP 01 · Jul 2005 to Jul 2011

    The Open Table (opens in a new tab)

    Co-founder

    A nonprofit helping individuals and families get back on their feet out of poverty.

  21. Trailhead · where it started

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Keeler, CA → Cerro Gordo, CA

Cerro Gordo Silver Run

Eight miles straight up the old silver road, built in 1865 to haul ore off the mountain, to a ghost town once home to California's richest silver mine.

[YOUR STORY: how you found the race, how many years you have run it, and why it is the thing people ask you about.]

Next run · May 29, 2027
KeelerCerro Gordo
distance
8 mi
vertical gain
4,600 ft
road built
1865

Short posts written here, plus the best of what I share on X, LinkedIn and YouTube.

Secret Trail Routes